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Conversion Rate Optimisation London

Lexel are experts at implementing effective Conversion Rate Optimisation

We can implement all aspects of your Conversion Rate Optimisation (CRO), creating buyer profiles and testing changes that are likely to drive traffic and sales. It's more important than ever to offer potential customers the ideal shopping experience that will keep them engaged and, vitally, browsing through your website's products. Competition is stiff between similar eCommerce sites, so an effective CRO plan has the potential to make a huge difference.

To find out more information, or for a free chat with one of our experienced and friendly staff, then please fill out our enquiry form and we'll contact you to offer expert advice on your CRO needs. As one of the few agencies that are on the Recommended Agency Register, we are proud of our flawless customer service and the ability to reliably give clients the solutions that their business needs.

Conversion Optimisation Agency

Every eCommerce website is well served by understanding their customers; it's important to know who they are and what they're interested in buying in order to continue stocking products that they need or want, as well as to be able to market to them. The research that goes into implementing CRO methods is customer-focused and you can learn a lot about your customers through the testing of what works. When implementing CRO initiatives on your store, researching how shoppers are interacting with your site can be crucial to building buyer profiles and learning more about how customers use your store, which can help you to subsequently understand who your marketing campaigns need to be targeting.

Customers nowadays demand a shopping experience that is straightforward and completely seamless, and shoppers now carry very little patience for slow-loading web pages that fail to present information in a clear and concise way. Effective design and functionality has become vital in creating a successful eCommerce storefront and encouraging customers along the various steps to making a purchase.

An effective CRO plan also means that you'll begin to make decisions that are backed by data. Carrying out non-permanent testing allows for the checking of the effectiveness of ideas and a thorough evaluation of how the results impact on sales, meaning that you will have concrete data on how changes to certain aspects of your store affect profits. This means that in the future you're able to make better informed decisions that are driven by the data acquired from tests.

Improve your CRO today


At Lexel we provide Conversion Rate Optimisation in London as well as the full implementation of a conversion rate optimisation (CRO) plan for eCommerce storefronts. We're an established digital and CRO agency with bases in London, and have for years been helping companies cement their online presence and make the most of the advantages that digital business has to offer.

Giving your potential customers a positive on-site shopping experience means that they're far more likely to come back to your website, which begins the process of building a brand relationship and, crucially, can serve to drive up conversion rates.


  • 52% of companies and agencies do not use CRO

  • Landing pages can generate 220% more leads

  • 61% of companies run 4 or less landing page tests per month

  • But reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions.

  • Only 22% of companies are happy with their current conversion rate

  • The average return on CRO is 223%

Have a project in mind? Let's talk about it.

Whether you have a brand new concept that you want to bring to life, or you would like some help injecting a new lease of life into something already in existence, we would love to hear from you. Don’t hesitate to pick up the phone for an initial discussion and to see how we can help.

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