Mobile app usage numbers have rocketed over the last few years as people become ever more engaged with their smartphones. In fact, research from app analytics provider Flurry has suggested that mobile phone users spend on average two hours and 42 minutes on their device per day (as of March 2014), with native app usage accounting for two hours and 19 minutes of this. So a mobile app becomes a potentially very valuable business commodity.
This trend is one that seems set to continue as the popularity of tablets begins to dwindle somewhat and the latest generation of phones has grown considerably in size. The new range of iPhones and the early adopting Samsung range are now of such a size that they are comparable to many of the seven inch tablets on the market.
These larger screen sizes mean that people are more likely than ever to browse the internet on their mobile device rather than firing up their laptop. Given this swelling of the mobile market, it makes sense to get your business active and visible with a mobile app that presents your business and product in a simple, streamlined and easy to use manner.
Having an app on a users' phone dedicated to your business allows you to contact the user on a regular basis via phone notifications. You can capitalise on their online browsing history to help complete sales and to target them when relevant products from your business become available. User browsing history can also be collated across your entire customer base and habits analysed to allow you to see which parts of your app are popular or otherwise. This will help you to determine which areas of your business to focus on moving forward.
Adjusting these points of focus over time can help improve the user experience that your app delivers. This should help to drive a sales increase that will strengthen your business presence in the online marketplace.
If you are looking for mobile app development in Chelsea then we are the people to speak to. We are one of the very few mobile design agencies that are present on the Recommended Agency Register (RAR) and have worked with major companies and institutions, like Oxford University, Tom Tom and Costa Coffee. We create and deliver bespoke mobile offerings that meet the needs of individual businesses perfectly and integrate seamlessly with existing systems.
For more information on how exactly we can help your business with our app building expertise, or for any queries that you may have about our services, please fill out our contact form and one of our team will be in touch to discuss your requirements. With our knowledge and experience we will soon have an app created for you that helps you drive sales and grow your business.
Mobile traffic is now a major player in the online market, make sure you don't miss out on your share of the customers that mobile is bringing to the table.
Whether you have a brand new concept that you want to bring to life, or you would like some help injecting a new lease of life into something already in existence, we would love to hear from you. Don’t hesitate to pick up the phone for an initial discussion and to see how we can help.Send an enquiry