The hardest part of running any successful eCommerce store is attracting enough potential customers to your site. It's all well and good having the best looking site available, but if you can't compete with others in Google search results, then building your company will be a long uphill struggle. So, to help you rank higher and compete with the likes of Amazon and eBay, here are three eCommerce SEO tips to help get you started.
One of the best ways to help you get ahead of the competition is to put some serious effort into all the content listed on your product page. In particular, all product descriptions should be long, detailed and, most of all, unique. Instead of taking basic product information, put some time into making it engaging, as well as containing keywords you know your customers are looking for.
Your best hope of driving decent levels of traffic from Google is having an internal linking strategy that will actually get results. Achieve this by focusing on ranking category pages for common broader topics, under which a number of products fall. For example, put the focus on ranking for “Adidas shoes”, and have all Adidas products internally linking through to that category page.
Beyond product descriptions, you should make sure all pictures and videos are optimised in Google’s eyes. Google-quality imagery helps to convert, but it can also be used to better demonstrate what the page is about to Google. So, focus on giving everything appropriate optimised alt attributes and file names.
Implementing some of the changes above can be quite technical, and something that requires experience and practice to be done properly. In such a case, it may be best to bring in an SEO agency who also has a good understanding of effective eCommerce strategies.
Here at Lexel, we have a team of professionals who are highly skilled in both SEO trends and Magento eCommerce. To find out more about how we can boost your sales, get in contact today.