Search engine optimisation can seem like a black art if you're not familiar with it, but there are several things that any website owner can do to improve their SEO. Here's our list of three key tips and tricks you could be missing out on when it comes to advancing your SEO:
Despite all the improvements Google has made over recent years, search engine bots aren't that intelligent. They rely on you to tell them what's in an image by using an alt tag. Yet many website owners simply don't bother.
At the very least, every image on your homepage should be described, as well as the main images on other pages. It'll take a few hours to sort this out for your site, but it will make a huge difference.
Do you have reviews on your site? Event listings? Product details? If you do and you're not using Schema, you're missing a huge opportunity. Schema is a type of data that allows Google to understand what's on your website and better present it to web users.
If you're running an event, it means that it'll display the details of the event on the search engine results page, potentially advertising it to thousands of web users who may not even visit your site.
Meta descriptions may not be as vital as they once were, but if you're not using them, you're missing out on a chance to sell yourself in your own words. A good, punchy description can help your site win the battle with those around it in the Google results. If you don't write one, your competitors almost certainly will.
Having a successful SEO strategy depends on using more than just these three tips and tricks, but they're a great place to start. If you need help or advice on more ways to improve your SEO, at Lexel, our experts use advanced SEO methods to boost your customer numbers and profile. Get in touch with us today to find out more.