The world of SEO can be incredibly frustrating, infuriating, rewarding and exciting all at the same time. With constant changes being made to the Google algorithm and plenty of room for improvement upon existing content, there is still an abundance of room left for businesses to benefit in a big way from SEO. However, as your business and the needs of your business progress, you may start to think that you have outgrown your ability to keep up with your site's SEO efforts. To help spot this, here are 3 signs that it may be time to bring in added help.
1. Stagnant growth
Despite continually updating your content, optimising your copy and improving your backlinks, you may find that your traffic is barely growing, or worse, is slowly declining. This may be due to more fundamental underlying issues with your site such as its structure or the quality of links you are building. Experienced professionals are more adept at spotting such issues and remedying them quickly.
2. Traffic isn’t converting
Despite growing levels of traffic, you may find that new site visitors simply aren’t converting in the way that you’d like. It is likely this is because the traffic is of poor quality and not strictly relevant to your target market. It may be time to revamp your SEO campaign and take an approach which more clearly identifies exactly what sort of traffic you need and how to go after it.
3. You’ve seen drastic drops in traffic
If you’ve seen sharp drops in traffic recently and have been unable to rectify it, a likely cause is that you have been punished in a big way by a recent Google algorithm update. Without the correct industry knowledge, fixing this can take a very long period of time, and a lot of necessary research. SEO agencies, on the other hand, are generally far more up to date with such changes and punishments.
Here at Lexel, we have a finger firmly on the pulse of SEO and are well aware of new trends and updates that businesses can benefit from. To find out more about how we can help take your business to the next level, check out the SEO Services we have on offer.