Mobile app development is now a necessity for ecommerce businesses, and the statistics prove it. Surveys show that 89% of all mobile browsing is done through mobile apps, rather than mobile websites. In addition, when presented with the choice between using a mobile app or a mobile website, 33% of users chose the former. Studies also show that the consumer conversion rate is much higher for ecommerce mobile apps than it is for mobile websites, and there are a number of reasons behind this - so let's take a look at them in more detail.
1. User experience
Mobile apps offer a far better user experience than mobile websites, and so encourage more users to interact with your business and buy your products or services. Apps are much faster than traditional mobile websites, and loading time can make a huge difference to conversion rates. In fact, one study showed that every one second of extra loading time reduced the overall conversion rate by 7%. Mobile apps are often easier to use, too, and are designed with the user experience in mind. Improving your conversion rate is all about making the shopping process easy and intuitive, and that's exactly what mobile apps are able to do.
2. Push notifications
Push notifications are another benefit of developing a mobile app for your ecommerce website. Essentially, push notifications allow the mobile app to send notifications to the user's phone. These push notifications serve to encourage repeat purchases, as they can be used to convey a call to action to the user, or inform them of upcoming special offers or new products. They are also used to develop brand loyalty with your customers, and are a useful way of recovering abandoned shopping carts by reminding your customer that they haven't yet finished shopping.
3. Mobile payments
Mobile apps can also be used in conjunction with one of the latest ecommerce trends: mobile payments. Like user experience design, mobile payments make it even easier for your customers to buy products, especially with options like one-click payments, and this will dramatically increase your conversion rate over time.