Posted By: Jason Parker
Online shopping is fast becoming a part of the developed world’s lifestyle, as revealed by a recent article in Forbes that claimed that 55% of consumers prefer to make their purchases online. At the same time, sharp business owners across the world are realising the power of mobile devices, resulting in greater demand for mobile app developers in London and other big cities.
Consumer reports show an increase in mobile device purchases, as well as a growing demand for smart apps to perform daily tasks. Based on this trend, custom mobile apps for businesses are also on the verge of getting performance enhancements through technologies such as iBeacon and Near Field Communication (NFC). But even with a simple mobile app for iOS, Android, Windows, or BlackBerry devices, you can reach out to most of your market audience.
There are many mobile app developers in London who can custom design and build an app for your company in just a few short days, allowing you to expand your brand’s visibility, promotional ability, customer loyalty, and overall interaction with your clients. Here are four of the top reasons to get a custom mobile app for your business.
Ideally, a website is supposed to give your business an online presence. However, with a growing number of consumers owning a Smartphone or tablet, businesses with a non-responsive website design will continue to lose prospective consumers who cannot easily access the site on their mobile devices. Responsive website designs and mobile apps especially can help stop prospective customers from fleeing your website and instead convert them into paying customers.
A mobile app allows you to customise the experience of your consumers based on their preferences and location in real-time. When created well, an app can be a fast and convenient way for your consumers to access your products or services. For instance, an app can allow customers to get in touch with a customer service representative in just one click, or browse through new offers and unlock coupons while on the go.
While an app gives you real value as mentioned above, it also raises your clients’ perception of your brand. For instance, how many of your competitors are on Google’s Play Store or the Apple Store? Marketing research firms claim that mobile is one of the top mediums for building customer relationships, and exclusivity helps you stand out better. A mobile app allows your customers to naturally and freely engage with your brand on their mobile device.
Failure to provide your customers or prospects with an app or mobile experience can have substantial implications compared to the cost of getting one. According to Distimo app analytics, the cost of developing an app for each device is less than 0.01 percent of a business’s revenue. This figure is very low compared to the brand reputation and return in sales that could result. For a more measurable outcome, businesses should provide an easy way to make purchase via their app so they can measure sales.
Mobile apps add spice to your marketing strategy by reaching more people and engaging with the existing consumer base. Ultimately, it all leads to an increase in sales. Mobile app developers in London can help you achieve this.