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4 ways to incorporate SEO into your existing website

Posted By: Jason

If you're looking to boost your website up the search rankings and get your business seen by more people, SEO is the right way to go. If you already have a website for your company it might be tempting to sit back and see if people find you without putting the work in; but when it comes to the right people finding your business, SEO is king. So, how can you incorporate SEO services into your existing web platform? Here are just a few ways.

Create a blog

The first, and best, way to create SEO for your website is with a blog platform. By creating SEO-rich content for your site, containing relevant keywords, you'll soon find your website rising up the search engine ranks. Consider expanding your horizons with content relating to your industry as well as your specific company, offering insight as well as SEO.

Long-form content

Take a look at the copy on your website - does it deliver what you need it to? If the text on your site is short-form, whether it's your company biography or just the introductory page, consider increasing your copy to include relevant keywords, giving your visitors more information about who you are and what you do at a glance.

Divide your services

A fantastic way to increase the amount of SEO content on your site is to divide up your offered services. Maybe you sell cupcakes, or perhaps you offer a variety of plumbing services - whatever your industry, try to divide your services up into sectors, or even individual products, to create more relevant copy for each.

Location, location, location

If your SEO is so generalised that you're competing with the whole country, consider narrowing down your field to your customer base. After all, if you only offer your services in London, getting queries from Glasgow isn't going to be any help to you or your customer - so consider including your location frequently to make your area of work clear, both on SEO and to website visitors.

If you're looking for an SEO agency who can support you in increasing your search engine ranking with excellent SEO services and strategy, then we can help. Contact us today to discover how we can make your business more visible to all the right people.