Undeniably, the deciding factor between the success and failure of a mobile app tends to be the quality of its user experience (UX). With consumer attention spanning shorter than ever before and app markets growing increasingly saturated, the onus is very much on designers to recognise UX as not just a minor component of impressive mobile app design, but a key driver of product strategy.
With that in mind, let's take a look at five of the most common UX mistakes app developers and designers make. Take them on board and ensure you don't fall into the same traps.
1. Failing to design an app for a specific purpose
Don't waste your money and time in designing a mobile app without having a clear identity for your application and reasons why users would want to use it to enhance their everyday life. If you are aware of the end goal or purpose of your intended app, the entire design and development process should work in perfect harmony, as you all work together to create the same vision. At present, too many app designers just follow trends and don't look at the bigger picture as to how to solve a specific user problem, resulting in them fading into the background.
2. Over-egging the user onboarding
User onboarding is a necessary tool to introduce consumers to your app, explaining its features and overall value. A simple 'hook' can suffice. If the essence of the app is somewhat straightforward, there's no need for sluggish how-to tutorials that most users will simply skip through regardless.
3. Letting aesthetics take over from navigation
Too often mobile app designers will get too wrapped up in how their new app looks rather than fleshing out the app's UX architecture with much-needed wireframing. It's important that you adequately plan out the flow of an app as its simplicity and convenience will be a key reason why consumers regularly use it. The aesthetics should then help the overall concept of the app 'sing'.
4. Excessive functionality can be a real turn-off
When it comes to mobile app design, simplicity is key. Cramming in as many features as you can may seem like a good idea at the time, but in most cases, this results in disorientating and clouding the overall UX. The harder you make it for users to benefit from the app's primary function(s), the higher the chance of losing downloaders within those crucial initial days.
5. Insufficient beta testing
Finally, once you've designed and coded your new mobile app, the last thing you should do is rush it out onto the app marketplace. Beta testing is a necessary evil to offer a fresh pair of eyes over UX. It's at this stage where the final kinks can be ironed out. However, the biggest mistake made by app developers is to carry out their testing in-house. It should really be tested by someone with no prior knowledge of the app and its intended purpose to secure the most valuable feedback.
Do you require expert advice and support to design your new mobile app? At Lexel, we specialise in mobile application development, so why not give us a try? Contact us today to discover what we can do for you.