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A beginner’s guide to SEO

Anyone employed within the commercial sphere has almost certainly heard this chain of three letters at some point in their professional life: SEO. If you are among the many who feign a smile and a nod and pretend to know what the abbreviation represents, you’re not alone, and it’s nothing to be embarrassed about.

SEO is short for ‘search engine optimisation’, and it refers to the practice of raising a website or web page’s rankings in search engines like Google. All nice and simple so far, right? The confusion usually comes when people try to grasp firstly its purpose, and secondly its methods.

That’s why we thought it might be helpful to create this guide. Providing a basic explanation of SEO and what it can help you to achieve, we hope you’ll find it informative, educational, and interesting…

What is SEO?

SEO is a marketing discipline, one that aims to grow your visibility in non-paid search engine results. It encompasses a number of different technical and creative elements, primarily the creation of content for your website and blog.

Its purpose is manifold: to increase your rankings, boost traffic to your website, and create brand awareness and authority. The combined effects of achieving these ends are usually a growth in both sales and profits.

Why does your website need SEO?

Now for the million-dollar question: does your site needs its own SEO boost? The answer to this tends to be a resounding ‘yes’. This is because most of the web traffic to your online platforms will be sent your way by commercial search engines, such as Google, Bing, and Yahoo.

In order to function properly and help people locate the results they’re searching for, these have to find ways to organise websites so that the most relevant results are shown first, and the least relevant are right down at the bottom of the page.

They primarily do this by matching search queries with the content found on web pages, looking for certain keywords that act as a connection between what the user wants and the information you have on your site. If these search engines cannot find your site, the many opportunities offered by interested parties are missed, and potential sales go unfulfilled.

A strong SEO strategy makes sure this doesn’t happen so that the next time a potential buyer wants to find what you have, you’ll be the first place they look.

For more information on SEO and how we could use it to help your business, contact the Lexel team today.