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Google’s Algorithm 2018: Three critical elements

A lot of customers ask us - What has changed in Google's Algorithm in 2018?

93% of all ‘online experiences’ begin with a search engine - and there is an overwhelming chance that search engine is going to be Google. There are 3.5 billion searches every single day, and this sheer volume presents an incredible opportunity for you and your business to be discovered by new customers. Google's algorithm is constantly changing - there's been some major changes in 2018 so here's some top tips to get you started.  

1. Security

An often overlooked element, your website security is a crucial aspect of how well you rank. With a new cyber attack seemingly in the news every day, and the risk of data-theft higher than ever (64% of companies have experienced web-based attacks), Google is putting more weight on sites that are adequately protected with up to date SSL certificates - this is a critical change in Google's Algorithm in 2018 - make sure your website has an SSL certificate.
SSL Certificates are imperative for Google's Algorithm in 2018
 

2. Back to basics

Research shows that simply stuffing your content full of keywords is no longer enough. You're better off ensuring the actual structure of your site is sound: does each page have a unique title tag/meta description? What about your images, header and body content? Another incredibly simple way to improve your ranking is to ensure your site has no broken links or error pages - an unresponsive or broken website will quickly slip to the bottom of Google's rankings.  

3. Unlocking the power of mobile and local searches

In 2015, mobile searches overtook desktop searches for the first time - and the trend shows no sign of reversing. Now, there are 27.8 billion more queries performed on mobile than desktop. Interestingly, 66% of smartphone users are more likely to purchase from companies whose mobile sites or apps personalise information based on their location. The statistics don't lie: ensuring your website is mobile and location responsive (and therefore catering for this growing class of internet users) appears to be one of the most powerful ways to climb the rankings in 2018. In the words of Google themselves, "We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling".
Mobile friendly websites are extremely important for Google's Algorithm Change

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