The meteoric rise of the smartphone and other mobile devices, such as tablet computers, presents vast opportunities for companies to engage with wide audiences and gain new business. It’s an altogether different digital environment than reaching out to people through a personal computer, whose sales have been dropping in recent years as more people become digitally mobile.
Now, rather than people occasionally sitting in front of a computer, they have theirs with them at all times, and are constantly reading news, checking messages and posting on social media, among other activities. This always-on access to potential consumers has therefore opened up a new wave of marketing opportunities, and it’s no surprise that there’s enormous interest in being part of this fast-paced mobile world.
That’s why there has been an explosion in the development of mobile applications, as companies and organisations rush to place themselves on people’s devices and interact with them. For firms that want to attract new business online, which is almost every firm in existence, solely having a website is no longer adequate: apps are where it’s at.
Mobile devices such as smartphones are nothing without their expansive ecosystem of apps, and nowadays users are doing more and more of their transacting with companies through them, whether mobile banking, booking airline tickets and hotels or the weekly supermarket shopping. Consumers now expect companies to have apps freely available through which they can order their products and services.
Developing mobile apps
For companies that are seeking to have their own app available to the range of mobile devices, but are not sure how to go about it, talking to us at Node.JS developers in London is a good way to get your app project off the ground.
Node.JS can advise how to best develop your app using the latest mobile technologies, and there are all sorts of beneficial features that can be built in, such as reminders to customers who have not completed an order, as well as various tracking options that allow you to see what parts of the app are being used and what areas are not that popular. This allows the app to be further refined and developed so it becomes efficient and an important driver of sales.
If you would like to know more about how you can benefit from the mobile world with an app of your own, contact Node.JS developers in London now.