Posted By: Jason Parker
At Lexel, we know that creating a great user experience is of the utmost importance when it comes to mobile app development. On that note, we've put together some of the essential ingredients you need when coming up with the best mobile apps for your customers. Here are some questions you should be asking yourself:
Is it relevant?
In other words, is it something that people will really want to use? For example, your new app could solve a problem that no-one else currently does, or it could be relevant based on current trends in the market. In order to find out if there is a market for your idea, a bit of market research within your target audience could go a long way.
Is it innovative?
What is your app bringing to the table, in terms of innovation? We're living in a fast-paced world where new apps are coming out all the time, so depending on your app, you need to differentiate yourself from the competition by perhaps providing a more streamlined flow, better optimisation or maybe even a new method of achieving something altogether. Can X do it faster, better or smarter than Y can?
Does it have a good user interface?
It's all well and good having a relevant and innovative app, but not if your customers can't use it. Your app should have a simplistic, user-friendly interface and it should also be a pleasure to use - otherwise, your users may download it out of curiosity then simply ignore it when they find out they don't enjoy using it. A good UI is one of the key factors in making your app a success.
How about performance?
If an app is slow or buggy, this affects your overall user experience and people will be put off. Of course, there are some factors that you'll have no control over, such as internet connection speeds, but there are little things you can do to help this. Resize or optimise graphics so you have less loading time, or simplify some of the elements so that your app doesn't lag on older devices. There are various methods to optimise your app for mobile use without sacrificing too much functionality.
Are you looking to develop your own mobile app? Lexel provide mobile app development in London - contact our team today to find out more about what we can do for you.