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Does your mobile app need to be released on multiple platforms?

Posted By: Jason

Different businesses have different strategies for releasing their mobile apps. Some businesses release apps exclusively for one platform, whereas others aim to bring out their software for as many platforms as possible. But what is the right course of action for your app? Whether you release your app on one platform or multiple platforms can have a major impact on its profitability and the extent to which it helps your business, so it’s important to make the right decision. There are several factors that you need to consider in order to decide on the best course of action for your app.

1. Do the benefits of releasing on multiple platforms outweigh the cost?

Here at Lexel, we endeavour to keep the cost of mobile app development as affordable as possible because we believe that every business should have the opportunity to develop apps that can help them succeed. However, building an app still requires some financial investment, and so does tweaking it to make it compatible with multiple platforms! You should consider how much it will cost you to release your app on multiple platforms and whether the investment is worthwhile. Will the additional users you can attract by releasing on multiple platforms generate enough revenue directly to pay for development? More importantly, will releasing your app on extra platforms create enough new customers for your business to justify the expense? Weigh up the cost of releasing your app on multiple platforms against the potential gains.

2. Who does your app appeal to?

Some mobile apps are more niche than others. For example, a mobile app that helps people find their nearest cash-point will appeal to practically everyone, whereas an app that helps people locate nearby history museums will appeal to a smaller, more specific audience. Niche apps that appeal to particular groups may benefit more from being released on multiple platforms. If they are limited to a single platform, they may not attract a sufficiently large audience to make them viable. Releasing the app on mobile platforms allows it to reach the widest audience possible. Just don’t forget about point 1: the cost of development and tweaking for alternative platforms should always be lower than what your business stands to gain. Only release niche apps on multiple platforms if you’re sure they have a chance to thrive once enough people have started using them.

3. Can you test the water?

Sometimes, it’s important to release your app on every platform that you want it to be available on simultaneously. This could be because your app pertains to a specific event or it might simply be part of your marketing strategy. However, it is often possible to release an app for one platform to see how well it does and then release versions on other platforms if it is successful. If you have this option, we suggest that you take full advantage of it; testing the water before you roll your app out across multiple platforms is a fantastic way to make sure you’ve correctly predicted the amount of demand there will be for your app. If you can, it’s a good idea to release your app on just one platform - but only at first.

There’s no one-size-fits-all answer to the question of whether you should release your app across multiple platforms. However, we at Lexel are committed to high-quality mobile app development, and we’ll help you find the solution that’s right for you.