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Four steps to mobile SEO success

Posted By: Jason

Research undertaken by Google suggests that consumers spend over 15 hours per week searching via their mobile devices. In addition to this, mobile users are more likely to research products using a search engine as opposed to going directly to a site and browsing for what they need.

As mobile devices are now the primary way most users access the internet, it stands to reason that mobile SEO has never been more important. Here’s how you can ensure your site is achieving the sort of rank required to ensure steady revenues:

1) Put mobile design first

Never underestimate the importance of having a mobile-friendly site design. Sites which aren’t optimised for mobile will be penalised by Google – if you don’t put mobile design first, you can kiss goodbye to any hopes of achieving first-page ranking status. This means you need SEO mobile content which is legible, readable and quick-to-load on handheld devices. An SEO agency can help with this.

2) Maximise your mobile potential

When planning your mobile design, user experience should feature highly on your list of things to get right. This means ensuring that all buttons and clickable areas can be comfortably clicked with a thumb. Forms and input fields should be limited, and you should have a strong call to action at the top of every page. Simplicity is key – the more you give a mobile customer to do, the more likely they are to leave your site out of complete and utter frustration.

3) Implement mobile landing pages

Where possible, your landing pages for mobile should differ from desktop pages and should be as minimal as possible. Many successful sites simply opt for a “call us” button – it might seem too simplistic but trust us: as mobile app developers in London, we understand how it works.

4) Consider voice search technology

As mobile users are increasingly using voice searches, it stands to reason that your SEO should be more conversational. Voice searchers are more likely to use natural phrases such as “where’s the nearest pizza restaurant in London” as opposed to text terms like “pizza restaurant London”. Think about how people actually speak, and implement this into your content. If you’re unsure of how to achieve this, it may be worthwhile utilising SEO services from Lexel.