Each year, more and more businesses are deciding to build an online store, and the world of eCommerce is becoming a powerful way to grow your brand and reach new customers. Of course, this growing competition means you need to make your store stand out, and find effective ways to target your customer base. With that in mind, here are 4 eCommerce trends that 2018 is bringing and which you should look to adopt.
Businesses that can stand out in an evermore online system of buying, will be those that can continue to display a human element. With less face-to-face interaction, those eCommerce stores that can add in human touches and personality will stand out from the rest. This means personalising not just your site, but all stages of the customer buying process.
eCommerce businesses that will be a success in 2018 will be developing an authority around their brand. This means producing lots of helpful and beneficial content surrounding your products and owning the search results. People want to see that you are the authority shop to buy from, so make yourself known through distributing lots of content and guest blogging for popular niche-specific sites.
The switch to mobile buying habits has been going on for a number of years, and will only continue through 2018. Mobile searches have now surpassed those performed on desktop, and that is only growing. Similarly, mobile eCommerce is on the up and the gap between mobile and desktop purchasing is quickly narrowing. Make sure your store is fully responsive and user-friendly on all mobile devices.
Successful eCommerce stores know how to build long-term, meaningful relationships with their customers. Those successful in 2018 will be the ones who are finding ways to round off the customer experience with continued email and social media follow-ups. These are chances to up-sell, but also provide your customers with valuable information to digest.
If you feel that your current eCommerce site is unable to fulfil any of the trends above, or if its design is behind the times, then it may be time to upgrade. Our team of Magento developers have years worth of experience developing bespoke eCommerce sites for a wide range of different businesses. To discuss developing a new site, and to find out more, contact our friendly team today.