Improve your eCommerce store and stand out from the competition
Posted By: Jason
Nowadays, there are so many online stores for customers to choose from, which means that competition is fierce. This is why you need to do everything in your power to stand out and ensure your e-store offers an exceptional experience and an easy process. So, let’s take a look at some of the different ways you can improve your eCommerce store …
Take high-quality photographs
There is no better way to show off your products than with high-quality photographs
. People want to be able to see exactly what they are buying, so make sure you include photographs of the product from a number of different angles and in use.
Make the checkout process as simple as possible
A large portion of e-stores lose customers at the checkout. This is because they make the process too lengthy and complicated. You should only get people to fill out information that is required. Do not force them to fill out unnecessary boxes of information because you will only end up with a high shopping cart abandonment rate. You might even want to consider having a guest checkout function.
Improve your product descriptions
A lot of business owners under-appreciate just how important a product description is. It needs to be easy to read, which is why bullet points work especially well. It also needs to contain all of the important details so that prospective customers are not left wanting. At the same time, these descriptions need to be SEO
optimised to help your e-store rank highly on search engine result pages. You need to incorporate keywords naturally in order to do this, something an agency can assist with.
Last but not least, personalisation is a must when it comes to the online shopping experience
if you are to maximise revenue and customer satisfaction. Making recommendations based on the person’s previous purchases and browsing history is a good example of this.
As you can see, there are many different ways that you can improve your online store. If you follow the suggestions that have been mentioned above, you should notice improvements in terms of the way your website is received and the number of sales that you make. Of course, to get the best results it pays to work with an ecommerce agency
who can take the hassle off your hands. Speak to us at Lexel today to find out more.