This week, Magento announced that they enjoyed record growth in the second quarter of this year. The world leader in cloud-based commerce added more than 50 new B2B clients to its growing portfolio in the second quarter of 2016 alone, including Peak-Ryzex Inc and CentiMark Corporation.
The CEO of Magento, Mark Lavelle, attributes the platform's success to the way in which it allows B2B merchants to enter a market fast with a B2C-like shopping experience that appeals to business buyers. He says: "B2B businesses increasingly understand that B2C-like shopping experiences for their customers are foundational to their self-service commerce initiatives."
The news of this record quarter follows many other recent successes; for example, Magento was ranked as the best platform for retailers for the fourth year in a row in the 2016 Internet Retailer 1000. Also, in the Forrester Wave B2B Commerce Suites, Forrester Research cited Magento as a 'strong performer'.
The platform's benefits for B2B merchants
It's clear from Magento's continued growth that the platform offers many benefits to B2B sellers. Quick ordering enables merchants to streamline repeat and bulk orders, account management allows them to easily control permissions, roles and accounts, and inventory tracking means they can monitor inventory across many locations. In addition to these benefits, Magento enables merchants to personalise customer accounts with pre-negotiated conditions and prices, and ERP connectors mean that the platform can be efficiently integrated with existing backend systems.
Plus, with Magento's expansive ecosystem of developers and partners offering a huge variety of off-the-shelf extensions (on Magento Marketplace), the advantages of using the platform to create customised self-service and buying experiences for customers are too large to ignore.
Magento 2 design and development
If you'd like to join the many businesses enjoying the benefits of the Magento ecommerce platform, we can help. At Lexel, we can assist with all areas of your Magento venture, whether your business is small or large, and whether you need design, development or support services. Get in touch with a member of our friendly team today to find out more.