'Hacks' haven't always been known to have the best reputation. Cutting corners and trying to lower costs isn't necessarily the best thing to do when it comes to your business, even if it seems like the most attractive option. That said, there are a number of things that you can do to boost your in-house marketing with little to no money and the results can be instantaneous. Our marketing team have put together a list of the 5 most effective hacks when it comes to getting your business booming online.
1. Review your blog (or implement one)
If you don't have a blog live on your site then you're already missing out on using a really important marketing tool. Blogging helps with SEO, it brings traffic to your site and it is completely free. If your blog gets popular then you may even make money from it if you decide to accept guest posts or write sponsored content. If you are blogging then make sure you're posting regularly and sharing links to your posts across your social media platforms. Using your keywords will aid with SEO and if you link to internal pages then you'll help create conversions from visitors of your blog to customers of your business. For ideas of what great blogs look like, check out The Huffington Post. They write about everything and anything so are a good place to get inspiration from and see what's relevant for your own blog.
2. Update your ever-green content
We've written a post all about ever-green content and how it can help you with raising your search engine rankings. View it here. Make sure your ever-green posts are longer and encourage people to stay longer on your site, which will in turn help you with your SEO.
3. Go over your SEO strategy
It's never too late to work on your SEO. Ranking well on Google can transform your business completely so making sure that you are targeting the best keywords for your company is the most important place to start. Using tools such as Google Keyword Planner will help you to check the words you're working on are searched by your target audience enough to make the time you put into optimising your site to rank well for the keywords worth it. Then, you need to make sure the copy on your site features your keywords but don't do it as Google will penalize you by de-ranking you if it thinks you're up to something. One or two mentions of the keyword per page is enough. Ensure your meta descriptions and tags have the keywords in them, too.
4. Make sure your social media accounts are up to date
Posting current content on your social media accounts can do so much more for your company than you would imagine. Using social media enables you to connect with your target audience for free, get feedback from them and build up a relationship with them. It gives you the opportunity to establish your brand image, too. Try to post each day
5. Remember your target audience
Never forget to review who your target audience and how they're using the internet. If your main customers are young people then staying on top of new apps is absolutely key. If you customers are older and use different platforms online then researching how they use the internet and what time is prime to get their attention is going to be your best bet. Market research doesn't have to be expensive or time consuming. You can simply talk to a number of people who fit into your target audience and find out what catches their attention. Reviewing how your target audience's online habits will guarantee that what you put out in terms of marketing is successful so be sure to stay on top of this and revise your findings every few months.
If you're looking for help with your search engine optimisation or marketing your brand online then get in touch. Our team of experts are ready to give you the support you need to get you more business today.