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New survey shows poor user experience is the reason behind most app failures

Posted By: Jason

It's no secret that mobile app development is big business. Millions of people are turning their backs on desktops and using mobile devices to browse, work and shop. As a result, the demand for apps is at an all-time high and business users and consumers are putting increasing amounts of pressure on designers and developers to deliver cutting-edge mobile experiences. For some businesses, however, app development can be a nightmare, and a new study conducted by Kony has revealed that traditional mobile app development is rife with costly inefficiencies and delays.

A leading light in the enterprise mobile sector, Kony Inc. recently revealed the results of its study into mobile app development and design, highlighting some key areas in which businesses struggle during the process of development. Christened the “Bridging the Gap: Mobile App Design and Development” survey, the exhaustive study suggests that traditional approaches to app development may actually do more harm than good as they fracture the equilibrium between design and development teams, leading to miscommunication and delays. Somewhere in the region of 50% of users who took part in the survey claimed the main reasons apps get canned is due to issues with the user interface.

The findings clearly show a divide in the design and development process of mobile apps, especially when it comes to user interface and the actual user experience. The resulting friction can scupper an app's chances of success as they have to be constantly reworked to meet demands, which causes delays and scares away potential users.

Executive vice president and chief marketing officer of Kony, Inc, Dave Shirk, advised businesses chasing success with mobile apps to approach development holistically. He stressed the need for good design above all else, warning that mobile app design needs to be at the heart of the development process, not just a tertiary consideration. Businesses need to start conceptualising apps with a mobile perspective, he added, ones that leverage exciting new technologies, like the cloud, to meet the rapidly evolving demands of mobile technology. Without this, he warned, apps will be doomed to fail before they've even begun.