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New web service lets developers know if their apps have been used, not just installed

Posted By: Jason

We can safely say, one of the most frustrating aspects of mobile app development is not knowing whether or not the people downloading the piece of software you've poured your blood, sweat, tears, and bundles of cash into for the last six months are actually using it regularly. Hundreds, nay thousands, of people download apps on to their phones, only to flick through them once (twice, if you're lucky) and never use them again. As a result, judging how big a hit your app has been with the buying public can be frustratingly difficult, especially as tools that track an app's usage, engagement and other metrics are few and far between.

Thankfully, however, that may all change in 2015, with many companies stepping out of the shadows to offer mobile app developers software and services that will help them keep on top of mobile app analytics.

One of the first to get in on the act is App Annie. The software outfit recently overhauled their application to include services that monitor the amount of times an app is used, as well as offer up-to-the-minute updates on engagement, length of time spent perusing your app, and how often users pay a return visit.

App Annie isn't alone in its efforts to tap into this lucrative, emerging sector and bring mobile app analytics kicking and screaming into the mainstream. Earlier this week, a company operating under the name SimilarWeb, unveiled its “App Engagement Market Intelligence” service. The service aims to give mobile app developers unfettered access to data they normally wouldn't be able to lay their eyes on, making it easier than ever before to determine the true value of the apps they put on the market. The point of this, SimilarWeb claim, is not just to discover where an app ranks on the download charts, but to ascertain whether or not they have true, long-lasting appeal.

For the time being, these services are only available to mobile app developers in the US and the UK, but industry experts predict that similar services will soon begin popping up all around the globe.