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SEO tips are useless without a website to back it up

Posted By: Jason

It used to be the case that you could manipulate the content on your website in order for it to rank highly on Google. Once you had the knowledge, you could easily create poorly written content that would deliver a lot of clicks.

Google became too smart

Unfortunately for those looking to make such websites, Google improved its algorithms and its crawlers are increasingly finding ways to work out what is a great website and what isn’t. The deep secrets of Google have meant that it’s harder than ever to deliver a bad product and expect great results. SEO tips are very important. You can’t just write content on a website and automatically hope that your website is going to rank highly in Google. Where some people get it wrong though is thinking about it from the other side, they hear all of the tips and think about the website second. In reality, the website needs to take priority over everything. Google will check how long people are spending on your website and how many times they click on pages whilst they are on there. If you don’t have a high-quality website, then it makes everything else pointless.

Google close to being human

The website needs to be easy to navigate and give the person clicking on it exactly what they are looking for. Google is constantly updating its system to improve itself. It’s scary what it can do and how complicated it is, but it’s getting ever closer to recreating human thought. As those improvements continue, Google will only ever give more value to websites that are high quality. You could have the best mastery of keywords in the world, but that isn’t going to matter if your content is poorly written. Using an SEO agency can be vital in taking your business onto the next level, but before you even check a search engine to see if your pages are ranking, you need to make sure that your website ticks all the boxes and delivers everything that the customer, and therefore Google, is expecting. Once you have a great website, then it's time to worry about your SEO. If you need to improve yours, contact Lexel today.