If you have an eCommerce shop, there are so many methods to attract customers that marketing can feel like a mammoth task. Blogging, email marketing, videos, Google AdWords, social media and search engine optimisation (SEO) are just some of the methods you might have used or considered.
While the methods can work extremely well, an effective approach is to concentrate initially on only 2-3. This would work especially well for smaller businesses who are just starting out.
SMM and SEO - the two popular strategies
Social media marketing (SMM) and SEO are often at the top off the list and for good reason. There are over a billion people on Facebook alone and online retailers know that a lot of their potential customers are on there. Search engine optimisation, on the other hand, is known to be the go-to strategy for attracting organic search traffic. Every business wants to be found through the major search engines.
Which is better?
Considering that over a billion searches are made through Google every day, it’s easy to understand the necessity of appearing in search results, preferably on the first page. The thing about using this method, however, is that there’s a lot more to it than a few strategically placed keywords in a blog post. If you want the most effective results, it’s best to get the help of a reputable SEO agency but that doesn’t mean it’s better than SMM.
The power of a like, comment or share cannot be denied. Your business can gain attention from people who may never have heard about you if it wasn’t for a friend, relative or acquaintance taking that simple action. You could potentially miss out on a large amount of business if you don’t include it in your marketing.
Something to think about
Keep in mind though, that if Facebook, Twitter, Snapchat and all those other sites were to disappear, that would be the death of SMM. Everyone would miss the sites but they would still make searches every day. That’s where SEO comes back in.
Ultimately, It’s not a case of one being better than the other. As long as social media is around, use it - because used correctly, it can bring great results. However, SEO is the way to get in front of people, no matter what happens to a third party site. If you're in need of an SEO agency, get in touch with us today.