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The importance of UX in mobile app development

It's highly likely that you will have come across the term UX before. It stands for user experience and it can play a key role in the success of your app. Mobile application developers ultimately want the end user to get as much benefit from using their app as possible, and in order to do that, the app needs to be easy to navigate and user friendly. So in order to ensure that happens, what considerations need to be planned for during development?

Deciding on the important features

One of the most important considerations is deciding on what features are necessary so that the end user has a positive app experience. Unlike a desktop version, screen space is at a premium, so it's essential to narrow everything down so that users can quickly access the core services of your app. If you plan on your app being an extension of your desktop site, it's fairly safe to assume that the user will use the desktop version if they need to perform complex tasks. It's a good idea to focus on more general tasks for the mobile app rather than trying to squeeze all your offerings onto it.

Creating logical workflows

Due to the small screen, activities on the mobile app will usually have to be split across many screens. Good app developers will think about the workflows for the user actions and make them easy to follow. Using e-commerce apps as an example, the user should be able to go from the category screen to a detailed product screen in a single tap. If necessary, they should also be able to easily navigate to a customisation screen. A single tap should then take them to the cart, and then to the checkout. Users should also be able to navigate back to the product screen and add more options or items to the cart with ease.

Focus on utility

Many developers will place far too much focus on standing out. This usually occurs in the form of making user actions more than a tap or adding unnecessary features. This can lead to confusion on how to use the app. It's a good idea to always keep in mind that users are accustomed to their devices, they don't want to learn how to navigate again for the purposes of using a single app.

For more information on creating a user friendly app for your business, be sure to contact our team today.