With hundreds of thousands of apps vying for users' attention across both the Google Play and iTunes stores, competition in the world of apps is incredibly fierce. To find success in this crowded marketplace, you have to create an app that resonates with your audience. It's no coincidence that the most enduring apps are the ones users revisit regularly, growing in popularity overtime, instead of disappearing overnight. Creating such software is no easy task, but the following tips will help you develop an application that users can fall in love with.
Keep it simple
It's safe to assume that your average, modern smartphone user is accustomed to the fast-paced world of mobile technology, and is equipped with an instinctive knowledge of how hand-held technology and apps function. As mobile devices become more and more popular however, they are being adopted by the masses, some of whom have little working knowledge of such technology. That's why the very best teams know the software they create has to be accessible to everyone, from tech gurus to first-time smartphone buyers.
Keep in mind, it's generally believed that if a user can't crack an app's functionality in less than a minute, they'll move on and never come back.
Offline is just as important as on
If you head on over to the iTunes store and take a look at the apps sitting at the top of the download chart, you'll notice many of them have one thing in common: they run just as well offline as online. Users aren't connected to the internet around the clock and they expect their apps to offer the same functionality even if their Wi-Fi signal fails.
If you want customers to fall for your app, ensure its features are accessible whether or not they are connected to the web.
Getting to know you
It doesn't matter how creative or cutting-edge your ideas are, if you're developing an app for a certain audience, you have to act with due diligence.
Use research to determine what your users want from their software, as well as the types of features they would like to see implemented. The feedback you gather can then be used to inform and shape the direction of your development, helping you create something people genuinely want.