There is no doubting the usefulness of social media in terms of online marketing for your brand. There are billions of users across a range of platforms, ready and waiting to view your content and be turned from a stranger to a ‘follower’, in other words, a potential customer. That said, attempting to sell to people via social media can be a dangerous game. If you invade their news feeds online with irrelevant and uninteresting sales pitches, you risk them deeming your brand as yet another random company, trying to get them to part ways with their money for something they aren’t interested in. It’s extremely difficult to change that person’s mind once they’ve painted a picture of you and your brand. So, if your social media content isn’t getting the response you wanted, it’s time to have a look at what’s going wrong.
If you’re wondering how you can reach your target audience, grab their attention and convince them to follow your social media accounts, therefore making them aware of your products / services and more inclined to buy from you, there is one thing that will not fail you.
As everyone knows, the key to creating a successful business is always to solve a problem for your customers. When it comes to social media, the same method applies. People who scroll through their Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube (the list goes on) are looking to be entertained. Social media is a way for people to share refreshing content and interact with what interests them. The majority of social media users will follow a mix of people they know, celebrities and brands online. Brands with the largest number of online followers have been able to capitalise on their social media marketing by making their online profiles full of engaging text, pictures and videos.
Social media content will never fail to reach a large audience, gain followers and increase brand awareness if it is stimulating.
The best place to start is to research your target audience. What platforms are they on? Which medium appeals to them the most? These questions should lead you on to the most important question, how can you make your brand stand out from competitors and encourage your target audience to follow your social media accounts?
Posts that go viral on all social media platforms are ones which are funny, ones which get the viewer to interact with them (for example, they might have a caption which reads ‘Tag a friend who’d love this’) or ones which are helpful to the viewer.