With more than 179 billion apps being downloaded each year, it’s certainly easy to see why more and more businesses are choosing to develop their own smartphone app.
But while mobile apps are a fantastic tool for reaching and serving your customers, it’s also important to understand that successful app development requires careful planning and implementation.
To help you along, here are three important things to keep in mind to develop a successful mobile app for your business.
1. Get clear on the purpose and value of the app
The app should be genuinely useful to the end user, so think carefully about the main purpose of the app and consider how it will actually deliver value to the customer. For example, the app might allow them to book an appointment or make an order without needing to visit your website.
The best apps work to enhance the customer experience and deliver real value at every stage, so make sure you do some research and carefully consider how you can achieve this.
2. Think about user experience
While it is important that the app has plenty of useful features and functionality, it should also be simple and intuitive to use.
Carefully consider how a typical user will actually interact with the app and make sure that the main features and functions can be easily accessed. Good user experience design is absolutely critical to the success of the app.
3. Optimise for performance
People simply won’t tolerate an app that is slow or buggy. According to research, 61% of people said they expected an app to load in 4 seconds or less, while 53% indicated they would delete an app if it proved problematic.
With this in mind, it is clear that optimising for performance and stability is an important part of successful app development. This can be achieved through things like compressing and caching images, reducing HTTP requests and only loading data when it is actually needed.
Contact the professionals
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