As an SEO agency that offers a range of SEO services, we get a lot of questions concerning blog posts and what makes an effective one. Whilst there's no exact formula you need to follow in order to create a good post, the most successful ones all have the same thing in common: good content. So, to help you improve your SEO efforts and get your blog readership up, we thought we'd share some simple tips on how to create the perfect blog post.
Before you start writing, think about the message of your text. What do you want it to achieve? Is it a click through to a landing page? Or are you sharing some news about an upcoming product or service? Whatever your message is, you need to think about the purpose of the text and what you want your readers to do by the time they reach the bottom of the page. If you know those answers before you start writing, you'll be in a good starting position.
Write down the structure of your blog
Begin your post with a clear structure in mind; remember, every post needs to have an introduction, a body and a conclusion with a call to action if required. Write down what you want to get across in all of those sections, and before you know it, you'll have a summary of your post and its aims. Once you have that, you can begin writing.
Lots of paragraphs are essential in blog posts because they help to break up the content and keep readers engaged by presenting them with lots of white space (another SEO essential), whether they're reading via a mobile device or desktop. You only have a limited amount of time to make an impression on the reader, and if they're confronted by a huge block of text, chances are that they're going to become bored quickly and look for the information they require elsewhere. Remember that every paragraph should have a central idea, and you should be able to convey that idea in a single sentence.
Headings help to structure the page. Whilst they're important for making the content readable, they're also good for SEO. Headings enable Google to determine what the main topics of a post are which in turn helps your search ranking. If you have a particularly long article you wish you post, it's a good idea to include subheadings to add some direction too. Subheadings will help allow readers to easily scan the page and search for the information they need. It's important to remember to include your main keyword in at least one subheading as long as it reads well - just don't overdo it.
If you need help with your blog, or your SEO efforts in general, please don't hesitate to get in touch to discuss your needs. We'll be more than happy to help.