It's a no-brainer - creating a mobile app can only help your business. We're constantly on our smartphones using apps, so why shouldn't you take advantage of that and create an app that could help promote your company?
What stops people in their tracks sometimes is the fact that they don't know where to begin or they know very little about mobile app development. Mobile app developers often hear the same frequently asked questions over and over again, so here are your top questions answered:
1. Which mobile operating system should I create the app for?
Mobile apps are promotional tools or tools which make things that little bit easier for customers. For this reason you want to draw in as many people as possible. The obvious answer to this question therefore is to create your mobile app for both Android and iPhone. However, if you absolutely have to choose one operating system then always opt for Android over iPhone. There's a simple reason for this. Android doesn't allow reviews before the app is published. This means potential customers can't be put off before they've given your app a go.
2. How much promotional material should we use?
Your number one mobile app development goal may be to promote your business and therefore get more customers. However, if your app is crammed full of promo material it won't be very interesting or useful for users. Plus, Apple in particular have become quite savvy and wary about apps that contain to much promotional material. So, you need to combine both promotional material and utility when developing an app.
3. Should the app be free or paid?
It's a good idea to begin with a free app. People are much more likely to download a free app than purchase one. This means that you're more likely to get a high number of downloads in a short period of time and have tonnes more eyeballs on your promotional material. However, if you're looking to make money from the app then you can experiment with a paid app later and see how it works for your business. If it doesn't work out then you can always reduce the charge or make it free again.
Mobile app development is a tricky business. That's why it's always best to get as much information as you can from the professionals.