According to a Design Contest infographic, only 22% of all downloaded mobile apps are used more than once. Consequently, it is imperative that your company's mobile app directly engages with its users and encourages them to frequently utilise your business products and services. To help you do so, here at Lexel we have assembled a list of the most common mobile app development mistakes committed by businesses. By adhering to the guidelines outlined below, you can ensure that your mobile app does not fall victim to the same mistakes:
1. Including excessive features
Although it is important that your app offers its users multiple benefits, many mobile app developers overload their business apps with excessive, superficial features that reduce the functionality of the app and make navigation more difficult for its users. Above all else, your business mobile app should provide your valued customers with features that will make their lives easier. Therefore, you should only include content and features within your mobile app that will be useful for consumers and will enrich their viewing experience.
2. Requesting too much personal user information
As you may well be aware, many mobile apps require their users to disclose personal contact and location information before they are able to access all of the app's content. To avoid alienating your prospective customers you should refrain from including pop-ups such as these throughout your mobile app and only request user information when it is necessary to carry out a financial transaction or as part of an email subscription form.
3. Not investing in objective beta tests
Beta testing is one of the most pivotal stages within mobile app development but unfortunately it is often overlooked. If you do not invest in an objective method of beta testing you risk your business mobile app going live while still retaining errors, a fault which could substantially damage your brand reputation. To avoid committing this fundamental error you are advised to capitalise upon mobile app analytics tools, such as Google Universal Analytics, which will equip you with efficient and completely objective beta testing resources.