Mobile applications are big business these days, and almost everyone is attempting to grab a slice of the action. Whether you decide to go it alone, or work with a team of mobile app developers, you need to carefully consider your options, find the right audience, decide which platforms to appear on, weigh up the value of the product or service you're offering, and finally, formulate a sound marketing strategy.
The following blog post will help you gain some insight into the world of mobile app development, and give you a better idea of what you need to know before getting underway.
How much will it cost?
Determining the cost of mobile app development is tricky, purely because apps come in so many different shapes and sizes. A simple touch screen game is never going to run up the same development costs as a fully-featured mobile store, for example.
Before setting out, consider the variables; these include the amount of features you hope to implement, the number of staff you will need to realise your goal, and the time it will take to complete. Hiring a mobile app development company like our own is a good way to stops costs spiralling out of control, or, if you need the cash to build a prototype or proof of concept, you could consider turning to crowd funding services like Kickstarter to help you get a head start.
Should you go native?
One of the first things you should think about before developing an app is which platform you want to target. Some platforms offer unique features you can't find anywhere else, but to take advantage of these your app needs to be native, which can quickly become expensive if you're targeting several platforms (iOS, Android, Windows, etc.) as each app needs to be developed independently. If you're working to a tight budget, a universal app might be the best option.
Keep your app alive with updates
As with any type of software, mobile apps benefit from regular software updates. This means ironing out bugs, fixing glitches, and streamlining the overall user experience. Updates are a necessity, so make sure you budget for them during development; not doing so could prove even more costly in the long run.