Since its launch, Magento and Magento 2 have seen off a lot of competition in the form of other ecommerce platforms, but it still remains the most trusted and reliable platform out there. With some new companies looking at another major player called Woocommerce to build their ecommerce site, we've put together some reasons why Magento still has the edge...
Dedicated vs plugin
If you want your site to be backed up by a dedicated and standalone ecommerce platform, then Magento is the only choice. Whilst Woocommerce has a number of similar features, it remains just a plugin of WordPress. Although you may be familiar with Wordpress which may lead to you thinking about it for your ecommerce site, it might be a good idea to think again. By having an exclusively built ecommerce platform, such as Magento, you'll be getting the best features when it comes to selling online in high volume, management of loyalty programmes, and keeping track of inventory and customer payments, all of which are vital for the day-to-day running of your ecommerce business. In fact, because of its reliability, many of the world's major brands such as Coca Cola, Nike and Ford, have put their trust into Magento over other ecommerce platforms like Woocommerce.
Magento is known for being robust, which encourages scalability. So if you have big ambitions for your online business, you need a platform that will allow you to grow. With Magento on your side, you are enabling yourself to grow from a start-up to a large business without the need to change your ecommerce platform. With Woocommerce, and indeed other ecommerce platforms such as Shopify, you may find yourself having to switch platforms once you've outgrown them, and with many ecommerce platforms having a lock-in feature, you run the risk of losing all your content.
A Magento 2 site from an Ecommerce Agency such as ourselves puts you in a strong position if you're looking to gain exposure through SEO. With Magento, there's no need to install any SEO extensions, because Magento's platform already comes with plenty of friendly features designed to help you improve your search rankings. As a user, you can edit your page titles, meta descriptions and your URLs as well as produce a Google sitemap which will enable your store to get indexed faster.