There are a multitude of different elements to any successful SEO strategy, and not all of them are geared solely towards creating an engine-friendly website. Most of them will make your web presence more interesting and engaging for your customers too. Here at Lexel, it is our firm belief that these two aims should always be achieved in tandem.
You might be wondering why improving your search engine rankings is a tactic worth investing in. It’s all down to web traffic and where it comes from. Most visitors to your site will be sent there through a portal such as Google, Bing or Yahoo!, and as anyone who has ever used the internet knows, people rarely scroll beyond the first page.
This means one very simple thing: you need to make sure that your website is featuring where the majority of your online customers are looking – the initial screen of results. That’s where we come in. It’s our job to make sure that when users type a relevant query into the search box, it’s your business that they’ll be led to.
A lot of people have only a very limited understanding of SEO Companies in London, so they wonder whether it’s actually as essential as people like us are telling you. It really is. The publicity, revenue and exposure that can be generated through a successful strategy may be the difference between making and breaking your brand.