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Here at Lexel, we’re committed to helping our customers improve their online presence and digital marketing strategy, through the primary medium of a little thing known as search engine optimisation (SEO).
For SMEs and multinationals alike, SEO is a vital marketing tactic. Its focus is to increase internet visibility through organic search engine results. Encompassing a miasma of elements, both technical and creative, it is intended to improve rankings, drive traffic and let more people know about your business.
There are a multitude of different elements to any successful SEO strategy, and not all of them are geared solely towards creating an engine-friendly website. Most of them will make your web presence more interesting and engaging for your customers too. Here at Lexel, it is our firm belief that these two aims should always be achieved in tandem.
Why does your website need SEO?
You might be wondering why improving your search engine rankings is a tactic worth investing in. It’s all down to web traffic and where it comes from. Most visitors to your site will be sent there through a portal such as Google, Bing or Yahoo!, and as anyone who has ever used the internet knows, people rarely scroll beyond the first page.
This means one very simple thing: you need to make sure that your website is featuring where the majority of your online customers are looking – the initial screen of results. That’s where we come in. It’s our job to make sure that when users type a relevant query into the search box, it’s your business that they’ll be led to.
Can’t I drive web traffic to my site another way?
A lot of people have only a very limited understanding of SEO, so they wonder whether it’s actually as essential as people like us are telling you. It really is. The publicity, revenue and exposure that can be generated through a successful strategy may be the difference between making and breaking your brand.
This is because of the ever increasing importance of the internet. When consumers go in search of something, whether it’s a product or a service, they’ll usually turn to the nearest search engine to help them, and that search engine will use what’s on your site to help locate the results they’re hoping for.
If you’re not making yourself visible enough for them to find, then somebody else will get the business that might have been yours for the taking.
How we can help
It’s possible for most companies to do some very basic SEO by themselves, but the correct strategies and methods that ought to be used are rather more complex than your average amateur can grasp. That’s where we come in.
At Lexel, we’re experts in SEO. We know all of the tips and tricks that you need to get your business ranking at the very top of the relevant search engine results. We can help you to boost your profile and bolster your customer base, so that your profits soon see a healthy surge.
To find out more about what we do and the services we offer, get in touch with us today.
Whether you have a brand new concept that you want to bring to life, or you would like some help injecting a new lease of life into something already in existence, we would love to hear from you. Don’t hesitate to pick up the phone for an initial discussion and to see how we can help.Send an enquiry