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Coffee Hit – SEO

CoffeeHit SEO

With an aim to offer customers outstanding service coupled with impartial advice, CoffeeHit are an independent retailer of coffee products. Their range covers a staggering array of coffee equipment, from the simple cup to a dazzling array of equipment for the professional barista. CoffeeHit first approached Lexel after working with several other SEO agencies and finding themselves constantly disappointed with the results.

They were wary, having suffered many let downs born of wild promises that never came to fruition, and were also consequently keen to be very proactive, working with us closely throughout the process. This energetic collaboration was key in achieving such impressive search engine ranking results in a relatively short period of time.

We determined to produce a significant tangible return within the first three months, without hiding behind longer-term contracts that guarantee costs but not results - and we delivered. Within a quarter of a year, Lexel had made a significant difference to the CoffeeHit rankings and built up a solid momentum which meant those rankings continued, and still continue, to rise.


The results now are nothing short of staggering. Lexel have managed to push the overall keyword rankings for CoffeeHit up by 117 in total, which had a tangible effect on the coffee specialist’s turnover. Sales increased by a massive 45%, with a similarly strong growth of a 46% increase in organic searches.

Significantly for both Lexel and CoffeeHit, the work paid off when CoffeeHit became a ‘Featured Snippet’ in Google for the search phrase ‘Barista Tools’. This highly sought after accolade is only given to websites displayed as an authority figure in their field and CoffeeHit were delighted with the recognition and result. A result achieved in a mere six months of working together.

Across the board, Lexel’s work for CoffeeHit has been productive - of the seven keywords chosen to target, five saw significant improvement in their search engine rankings and the remaining two retained their already high rank.

"Since we have worked with Lexel, they have consistently over-achieved, We are extremely happy with the SEO that Lexel have done for us and look forward to continuously working with them.“ CoffeeHit

Link to Coffee Hit SEO Case Study